Sticky Messages
Why this training course?
We know the key messages that we want people to remember from our presentations. Yet, finding ways to make those stick in people's minds is often a challenge.
What Is it all about?
-
This training has been designed to help you craft key messages ‘engineered’ to be remembered and acted upon.
-
With this training, you will be equipped with principles and practical tools that you can immediately use to strengthen the key messages of your next presentation.
Who is This For?
-
Professionals who need the outcomes of their work to be communicated and relayed in a broad organization, eg. a leader with the mission statement for her/his team, a marketer with a ‘big idea’ statement for an advertising campaign, a market researcher with the key conclusions of an analysis.
Sticky Messages
At the end of this course you will be able to:
​
Understand why many key messages die and only a few survive
​
​
Identify the ingredients needed to create sticky messages
​
​
Know how to apply those to the key messages of your next presentation
How
​
-
Online/Zoom (or Face-to-face)
-
Length: 75 min
-
Recommended class size: 6-15 (max 20)
-
Available in 3 languages: English, French, Spanish
​
Prices by Team Size | 6-10 People | 11-15 People | 16-20 People |
|---|---|---|---|
990 CHF | 1,290 CHF | 1,450 CHF |
WHAT PEOPLE SAY
Lara
Marketing
Coty
Incredible and engaging. Very simple and intuitive techniques that help you drive the message you want to convey in a powerful and impactful way. Transform the way you amplify the consumer's voice across the org!
Christian
Professor of Marketing Analytics
IBT-St Gallen
Really learned a lot and questioned my style of virtual presentations. Very interactive and engaging format. Highly recommended.
Melvyna
Consumer Insights
Logitech
I loved the interactivity as it makes you want to participate and apply these principles. In addition, I like that it is very concrete / not abstract, with real life examples showing clearly the impact